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    DNNR is the #1 white-labeled dinner club platform that lets creators build belonging that pays.

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    Dinner Club guests connecting over drinks and conversation

    THE DNNR LAUNCH GUIDE

    How to launch
    your dinner club.

    Your audience wants to meet.
    Send them to dinner and earn meaningfully.

    Let’s launch

    01 / THE LAUNCH PLAN

    A simple launch. A full table.

    Most successful launches look like this:

    1. 1. Announce it

      Post one short video and/or a newsletter post announcing your dinner club.

    2. 2. Share the link

      Send your audience straight to your dinner club booking page.

    3. 3. Keep it coming

      Post a few reminder stories before the dinner.

    02 / YOUR ANNOUNCEMENT

    Tell them like a friend.

    Short, casual videos consistently outperform graphics and long captions. They build trust quickly, explain the concept naturally, and feel personal.

    There’s more than one way to announce. Start simple — or go all the way.

    GOOD

    A newsletter announcement

    The simplest way to launch. Post a newsletter announcement — alone or with a single social post pointing to it — and send everyone to your dinner club.

    SUGGESTED NEWSLETTER ANNOUNCEMENT

    Subject: Something new we’re bringing to the table 🍽️ [Community Name] Dinner Club Hey there, We’re launching something new in [Community Name]: the [Community Name] Dinner Club. Six people. One table. A great meal and meaningful conversation. How it works • Take a short personality quiz • Get matched with 5 compatible guests • We choose the restaurant and handle logistics • You just show up 📍 [City / Neighborhood] 🗓️ [Day, Date] at 7:00 PM 🍽️ [Book your seat] Can’t make this one? Sign up to get updates on future dinners. Here’s to breaking bread and building something real, [Community Name]

    Works as a newsletter blurb, a caption, or story text.

    BETTER

    The Canva video template

    Upgrade to video without filming a thing. Our Canva video template is already built — all you have to do is customize some of the wording.

    Open the video template
    An example made with the template

    BEST

    Film it yourself — our favorite.

    Film yourself with our script — then drop your clip into the Canva video template and layer in our dinner club b-roll as the background.

    SAMPLE ANNOUNCEMENT SCRIPT

    [Your Brand] is more than content — it’s community. So we’re launching the [Your Brand] Dinner Club with @dnnr.io. You take a quick quiz, get matched with 5 like-minded people, and meet for dinner at a local restaurant. First dinner: [date], 7pm in [city]. We’ll handle the logistics — you just show up. Take the quiz and book your seat at [link] 🍽️

    A preview of the dinner b-roll
    Download our dinner b-roll
    • Talk to camera — your phone is perfect
    • Keep it to 20–45 seconds
    • Film walking, outside, or at a café/bar
    • Keep editing minimal

    If it feels like you’re telling a friend about it, you’re doing it right.

    03 / ANNOUNCEMENT EXAMPLES

    See how others announced.

    Real announcements from communities running dinner clubs on DNNR.

    Seacoast Stories
    GVL Dinner Club
    Marin Buzz
    Axios Social Club
    The Free Press
    Waco Buzz
    More inspiration on Instagram

    04 / LAUNCH TIMELINE

    From announcement to dinner.

    We suggest announcing 7–14 days before your dinner.

    1. 10–14 days before

      Make your main announcement

      Post your announcement and share it to stories.

    2. 5 days before

      Send a reminder

      Share an “Almost full” or “Last chance” story. Only say “Almost full” when that’s true.

    3. 3 days before

      The final push

      Share a story: “Registrations close tomorrow.”

    4. Dinner day

      Tonight’s the night

      Share a morning story to get people pumped for dinner tonight.

    5. 1–3 days after

      Keep the momentum

      Share one recap post or story.

    TWO IMPORTANT DEADLINES

    Cancellation with a refund or credit ends 72 hours before dinner.

    The booking window closes 48 hours before dinner.

    See a full sample launch timeline

    05 / AFTER THE FIRST DINNER

    Make the next dinner an easy yes.

    Recap posts help build momentum for future dinners. Here’s what they can look like:

    The Free Press
    Waco Buzz
    Seacoast Stories
    GVL Dinner Club

    Want a little extra lift on launch day?

    Tag @dnnr.io when you post your announcement. We celebrate launches, reshare when we can, and help bring more great humans to your table.

    06 / TEMPLATES & SUPPORT

    A little help getting started.

    Instagram post template

    Make the announcement your own.

    Video announcement template

    A starting point for your first video.

    Dinner club b-roll

    Dinner footage to add to your announcement.

    Launch help deck

    Keep the launch walkthrough close by.

    We’re with you every step of the way. Reach us through the chat bubble, email hello@dnnr.io, or book a meeting.

    Know a creator who should run a branded dinner club? Explore the affiliate program

    LET’S BRING PEOPLE TOGETHER

    Your community. At the table.