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From a weekly newsletter to a table full of neighbors.
How The Alameda Pulse turned "things to do in Alameda" into something its readers could actually do — together, at a dinner table.
An island that reads together, now eats together.
The Alameda Pulse is a free weekly newsletter covering Alameda's best events, news, and hidden gems. Every issue answers the same question — what should I do this week? — for thousands of neighbors on a small island in the middle of the Bay.
The dinner club made that answer physical. Readers take a short personality quiz, get matched with five compatible locals, and find out the restaurant the morning of. No hosting, no planning, no guest list to manage — DNNR handles logistics while The Pulse simply tells its audience the table exists. Every ticket sold funds more local coverage.
- Location
- Alameda, CA · Bay Area
- Format
- 6 people per table + afterparty
- Neighborhoods
- East End · West End · Bay Farm
- Type
- Newsletter-driven local community
"A newsletter can tell you what's happening in your town. A dinner club puts you in the room with the people who live there."
From one weekly send to a standing invitation.
- Launch
A weekly newsletter becomes an invitation
The Alameda Pulse already told 33k+ Instagram followers what to do each week. DNNR turned that weekly list into a table they could actually sit down at.
- First dinners
Small tables, big island energy
Six strangers per table, matched by a quick personality quiz, seated at neighborhood restaurants across the East End, West End, and Bay Farm.
- Now
A recurring ritual — with an afterparty
Dinners run on a repeating cadence, with every table converging at a surprise afterparty location afterward. Ticket revenue funds local coverage.
What Alameda Pulse diners are saying.
"This was SO much fun! I was a little nervous at first, but once we sat down and started chatting the nerves went away… 10/10 would recommend for meeting new people!"
"I left with several new friends — from my table and from the afterparty! This is a great way to meet people and expand your social circle. Highly recommend."
"I would normally never interact with strangers, but I genuinely enjoyed the dinner and conversations. I will try it again. Thank you Alameda Pulse."
"Loved the chance to meet others in different industries, life journeys, and neighborhoods. It's very hard to do that as an adult and this was a great impetus."
Follow The Alameda Pulse.
The newsletter, the Instagram, and the dinner club that ties them together.
Newsletter
Things to do in Alameda — every week, for free
Visit →@thealamedapulse
Visit →Dinner Club
Book a seat at the Alameda Dinner Club
Visit →Watch how The Alameda Pulse announces dinner clubs on Instagram.
Turn your readers into a table they'll come back to.
Launch your own branded dinner club and turn your newsletter into recurring revenue — and a community that actually shows up.